Consumer Psychology for Marketers: 7 theories for growth
After exploring thousands of studies and digging deep into hundreds of theories, I’ve noticed one thing – powerful marketing and consumer insights lie hidden within, …
Gamification tricks from Psychology
Gamification is an attempt to make a website or app more fun and motivate users to use it. This is done by employing elements from …
Employee mood depends on Skill & Task difficulty: Ideas for CXOs
The combination of skill level and task difficulty gives you 8 different mood experiences, including flow, stress, and boredom. These are feelings for a task. …
Biophilia: Sensory Contact With Nature Can Improve Your Overall Well-being & Mental Health
Do you like it when you are surrounded by nature? Do you have a primeval desire to connect with nature? Most of us would answer …
Cognitive Load Theory: Definition, Types, And Applications For Learning
Humans are simple in a way: Information comes in through our senses, stuff happens in the brain, and then the information is used. When I …
Font Psychology: New research & practical insights
Welcome to font psychology or the science of typography – how fonts affect cognition & behavior of people. Designers swear by the importance of fonts. …
Teaching aids and Instructional materials: tools for teachers and students
Psychologists, designers, educationalists, and many professors around the world work on improving the quality of education because a lot depends on the education of a …
How visuals, textures, and sounds change your food’s taste
Why does coffee taste different from different cups, why does the shape of chocolate change its sweetness, why does music make beer likable? Here’s the …