Consumer Psychology for Marketers: 7 theories for growth
After exploring thousands of studies and digging deep into hundreds of theories, I’ve noticed one thing – powerful marketing and consumer insights lie hidden within, …
Gamification tricks from Psychology
Gamification is an attempt to make a website or app more fun and motivate users to use it. This is done by employing elements from …
Make Epic converting Ads using the Effort Heuristic
Are you selling something? Are clients unsure of its quality? Use the Effort Heuristic – People use the effort it takes to make/acquire something as …