Repetition Tricks us into Liking & Believing Anything
What’s common between gaslighting, liking a product, remembering song lyrics, and falling for pseudoscience? A core mechanism of how we perceive the world and form …
What’s common between gaslighting, liking a product, remembering song lyrics, and falling for pseudoscience? A core mechanism of how we perceive the world and form …
Annie gets mad and breaks a pen in front of her friends. No one feels bad for the pen. Alyssa breaks a pen she lovingly …
Your writing gets immersive and engaging when you connect with the reader’s mental space. And the way to do that is to include words and …
Every marketing attempt is an attempt to influence behavior. Nudging is one effective tool to influence consumer and public behavior. From a behavioral engineering point …
Each buyer can have a specific mindset while buying. That mindset describes their general perception of all available products at the moment of buying. The …
A politician, govt. authority, or influential professional, and even many CEOs may be risk-averse. Persuading them to take a risk on your big idea or …
After exploring thousands of studies and digging deep into hundreds of theories, I’ve noticed one thing – powerful marketing and consumer insights lie hidden within, …
Gamification is an attempt to make a website or app more fun and motivate users to use it. This is done by employing elements from …
Are you selling something? Are clients unsure of its quality? Use the Effort Heuristic – People use the effort it takes to make/acquire something as …