Gen Z Productivity: Classic Tips Re-imagined
Productivity is not about working 24/7; it is living 24/7 with a work-leisure-self balance. I’ve repurposed some classic “technical” advice on productivity for you – …
4 Nudging Styles to 4x Marketing & Behavioral Engineering
Every marketing attempt is an attempt to influence behavior. Nudging is one effective tool to influence consumer and public behavior. From a behavioral engineering point …
If Thoughts Fuse with Actions, mental health plummets
Feelings are powerful, and they often validate the reality we observe. In personal situations, strong judgments based on feelings shape our view of ourselves. Suppose …
Consumer Psychology for Marketers: 7 theories for growth
After exploring thousands of studies and digging deep into hundreds of theories, I’ve noticed one thing – powerful marketing and consumer insights lie hidden within, …
The truth about learning styles – Myth AND Fact?
Some people like reading content. Some people like watching videos. Some people like listening to audio podcasts. For decades, this observation has sustained a psychological …
3 questions reveal your thinking skills [Cognitive Reflection Test]
Do you think you can think critically? What does your intuition say? Take this test to see how well you perform on one of the …
10 Clever Tricks to Defeat Test Anxiety
Stress and anxiety about competitive exams are S-class enemies for students, especially when all they are told is that their score determines their career. One …
Acting as Batman makes children brilliant
Studies show pretending to be a role model such as Batman (or any other person with skills) can improve children’s executive functions and adaptability in …
How mental visualizations improve physical skills [explained]
A version of this article first appeared on psyguitar.com, where I write about how psychology and neuroscience help guitar playing. Visualization is a way to …
Employee mood depends on Skill & Task difficulty: Ideas for CXOs
The combination of skill level and task difficulty gives you 8 different mood experiences, including flow, stress, and boredom. These are feelings for a task. …
You need Psychological Capital for work & life well-being
Like having wealth which is financial capital, there is psychological capital which is mental wealth that we can tap into for a better life. Psychological …
Need for Cognition: A personality trait of hungry brains
“Need for cognition” is a personality tendency describing how much people engage and love to engage in effortful cognitive activities like thinking. If one loves …
Why words feel wrong after too many repetitions
I just edited 50 “colours” to “colors” in my article in 1 minute using Grammarly. When I finished, the word “color” seemed wrong and alien. …
Why does Caffeine alter Mood, Focus, & Cognition?
Like a thermostat or air conditioner, coffee is a brain and body regulator. Some people can’t start their day without coffee. And some get so …
Chewing Gum affects Mood & Cognition in surprising ways!
Many research studies show chewing gum can improve attention, concentration, alertness, test performance, and mood. It can even prevent or extinguish a song stuck in …
Why is it hard to make friends as an adult? And what can you do about it?
First, let’s look at how many friends people have. Because, you might just have an expected amount of friends and not know it. Others can …