Retail Therapy Hijacked the Speed Economy
2 forces collided and imploded to become a self-sustaining consumer habit. ⚔️ The speed of everything is increasing, well at least in the consumer cosmos. …
A Thrifty Brain gave us Multi-tasking Abilities
Unlike a computer, which would recruit multiple “cores” to multitask, the brain has to use a pretty sophisticated workaround to multi-task. And it all comes …
Sciency Guide to Expert-level Memory Skills
At the simplest level, memory can be viewed as a 3-step process – encoding, storage, and retrieval. But you’ll see the story gets a lot …
Your brain on Productivity: Thinking & Doing modes
When we think of productivity, we often think about productivity habits, focus, and getting work done efficiently. There is enough good and bad advice on …
Digital Civics: Concepts & Human Interaction (Part 1)
We seek people out on a URL instead of IRL pretty much all the time. So we need to know what is considered good behavior, …
Primes are Guiding your Life in ways you can’t Predict
What if smelling a flower makes you spend a few months’ worth of income on a vacation? That could just be happening right now. Welcome …
Toxic Relationship with Money? Explore scripts, personality, and biases
Highlights We have a relationship with money based on “money scripts”. Money Scripts are our beliefs about money. Scripts are akin to personal rules of …
Learning Vs. Memory in School Education
From a theoretical POV, our memory is the base component of measurable learning. Read on to explore learning and memory in an educational context. This …
AI Psycholinguistics: AI is more Human than we realize.
Either we are not that special and unique, or our AI is far more capable of acquiring human language quirks. Psycholinguistics is about understanding language …
How Learning by Repetition Works: Spacing, Forgetting, and Recall
The moment new information is processed in a brain, 2 paths begin – one toward forgetting it, and one toward remembering it. Both paths act …
Smart Consumers Overcome the Framing Effect!
2 options are marketed to you. Choose between Hand Sanitizer A OR Hand Sanitizer B. Did you Choose Sanitizer B? You are not alone. Most …
Psychological Quirks of Language: 10 concepts
Almost 100 years ago, the Kiki-Bouba experiment showed that the words we use to describe objects are not chosen randomly. There is some sense in how we …
Psychology of Retail Shop Designs & Layouts
Airports have so many shops arranged in apparent chaos in the lounging areas after security checks. But it’s not chaos. The primary reason is – …
Bad Sleep might make you Procrastinate
Sleep deprivation and procrastination is a chicken and egg problem – what comes first? There is no meaningful starting point. But you can fix your …
11 Quick Science-backed Sleep Improvement Tips
Sleep disturbances are as common as wind in the air. Some studies[1] report over 40% of the population having significant sleep disturbances. Some countries show …
Repetition Tricks us into Liking & Believing Anything
What’s common between gaslighting, liking a product, remembering song lyrics, and falling for pseudoscience? A core mechanism of how we perceive the world and form …