Ft. Vs. Cms which is Right for the Brain?
Someone said remember – “5 tomatoes” to figure out how many feet there are in a mile. It is 5 2 8 0 (five two …
Retail Therapy Hijacked the Speed Economy
2 forces collided and imploded to become a self-sustaining consumer habit. ⚔️ The speed of everything is increasing, well at least in the consumer cosmos. …
Is AI making us smarter Or dumber?… Or artificially smarter? (AI symbiotic crisis)
I’ve been thinking about memes. 2 years ago, I called meme templates, meme phrases, and reel content outsourced cognition – borrowing others’ structured thoughts. Using …
Toxic Relationship with Money? Explore scripts, personality, and biases
Highlights We have a relationship with money based on “money scripts”. Money Scripts are our beliefs about money. Scripts are akin to personal rules of …
Psychology myths infest the Business World, these are the risks
Some psychology myths have gained immortal fact status in the business world. The reason for this is that misinformation appears believable, the myths are often …
Learning Vs. Memory in School Education
From a theoretical POV, our memory is the base component of measurable learning. Read on to explore learning and memory in an educational context. This …
AI Psycholinguistics: AI is more Human than we realize.
Either we are not that special and unique, or our AI is far more capable of acquiring human language quirks. Psycholinguistics is about understanding language …
The Screenshot Test: Is your content Worthy of Sharing?
I figured this out too late, but glad I did. I created the screenshot test to use on all of my social media content, blog …
Art & Science of Improvisation: Work, Music, Cooking, Everything
Make a square without using squares, lines, or rectangles. This is the essence of improvisation. I looked at the rule – make a square without …
Your Productivity Lies in Your Clothes
The clothes we wear at work, during work from home, or in meetings directly affect our productivity. Clothes influence our behavior, confidence, motivation, and thought …
How do we humanize products & brands? [Science + Branding tips]
Annie gets mad and breaks a pen in front of her friends. No one feels bad for the pen. Alyssa breaks a pen she lovingly …
Write 10x Better with these 10 Psychological Hooks [How-to]
Your writing gets immersive and engaging when you connect with the reader’s mental space. And the way to do that is to include words and …
Gen Z Productivity: Classic Tips Re-imagined
Productivity is not about working 24/7; it is living 24/7 with a work-leisure-self balance. I’ve repurposed some classic “technical” advice on productivity for you – …
4 Nudging Styles to 4x Marketing & Behavioral Engineering
Every marketing attempt is an attempt to influence behavior. Nudging is one effective tool to influence consumer and public behavior. From a behavioral engineering point …
11 Buyer Mindsets that should dictate Product Messaging
Each buyer can have a specific mindset while buying. That mindset describes their general perception of all available products at the moment of buying. The …
Consumer Psychology for Marketers: 7 theories for growth
After exploring thousands of studies and digging deep into hundreds of theories, I’ve noticed one thing – powerful marketing and consumer insights lie hidden within, …