Make Epic converting Ads using the Effort Heuristic
Are you selling something? Are clients unsure of its quality? Use the Effort Heuristic – People use the effort it takes to make/acquire something as …
Psychology/Neuroscience Nobel & Ig Nobel Prize Research
The Nobel and Ig Nobel prizes award groundbreaking, fascinating research, from how Huh? is the most universal word to the location of brain cells that …
Make a Killer App with these 8 Psychological Functions
What makes a mindblowing app? Clean, intuitive UI? Bug-free? Does what it’s supposed to do? These are the minimum requirements for a good app. Whether …
Do Violent Games make us Violent? Mostly No, but also Yes!
Forget what media says about how violent gaming causes violence. Sensationalism gives science a bad name. Instead, let’s look at research flooded with nuanced insights …
Why & How Video Games Improve Cognition
There really is no intuitive reason to assume that a cognitively engaging activity can harm your cognition. After all, video games fully engage attention and …
You can actually use Stress to Improve Memory and Learning
Highlights Temporary stress improves attention, makes us efficient, improves memory for relevant details, and makes us “faster” – in short, better learners. Moderate stress before …
Do we make good decisions after a meal? Some food for thought, literally!
Imagine you’ve had the most epic food. You are now satisfied. But you have to get back to work and make decisions. Will they be …
Losing focus? Try distractions, multitasking, music, & breaks
The number one assumed threat to focusing at work is distractions. But getting rid of distractions isn’t enough for focusing. Some people can concentrate without …
How to be an Expert at Anything: 3 Secrets + 3 Solutions
If you are here, you are probably an expert at something or trying to be one. You may have heard that it takes 10,000 hours …
How to learn from Videos: Note-taking, Subtitles, & Speed
Summary: Studies show you can learn from video content more efficiently by speeding up the video during revision, using subtitles, and taking notes strategically because …
The psychology of Humor or “how to kill a joke 101”
Are you the humorous one in your social group? Do you try to be funny? I know I try. But let’s be honest, those puns …
Women typically do mental tasks better in warm rooms: Heat affects cognition and equality
Women perform better on math and verbal tests at higher temperatures while men perform better at lower temperatures, according to a laboratory study on German …
22+ Verified Psychology Facts and Brain Trivia
Here is a curated list of verified psychology facts and misc. trivia about the brain, mind, and behavior. Have fun reading and learning about your …
Third Person Self-Talk Is An Effective Way To Reduce Anxiety And Regulate Emotions
Research shows that self-talk, when done in 3rd person, can be an effective method of emotional self-regulation that can reduce anxiety. Converting your anxious/negative thoughts …
You Procrastinate Because Of Emotions, Not Laziness. Regulate Them To Stop Procrastinating!
There are two trains of thought – One leads to procrastination and one leads to motivation. And somewhere in between, there is a junction called …
You Can Mentally Slow Down Time To Savor The Moment. Brain Time Dilation Is A Thing.
The brain experiences ‘time’ very differently compared to how it experiences information from other senses. It is actually possible to savor a moment deliberately and …