Gen Z Productivity: Classic Tips Re-imagined
Productivity is not about working 24/7; it is living 24/7 with a work-leisure-self balance. I’ve repurposed some classic “technical” advice on productivity for you – …
4 Nudging Styles to 4x Marketing & Behavioral Engineering
Every marketing attempt is an attempt to influence behavior. Nudging is one effective tool to influence consumer and public behavior. From a behavioral engineering point …
11 Buyer Mindsets that should dictate Product Messaging
Each buyer can have a specific mindset while buying. That mindset describes their general perception of all available products at the moment of buying. The …
Consumer Psychology for Marketers: 7 theories for growth
After exploring thousands of studies and digging deep into hundreds of theories, I’ve noticed one thing – powerful marketing and consumer insights lie hidden within, …
Acting as Batman makes children brilliant
Studies show pretending to be a role model such as Batman (or any other person with skills) can improve children’s executive functions and adaptability in …
Gamification tricks from Psychology
Gamification is an attempt to make a website or app more fun and motivate users to use it. This is done by employing elements from …
Employee mood depends on Skill & Task difficulty: Ideas for CXOs
The combination of skill level and task difficulty gives you 8 different mood experiences, including flow, stress, and boredom. These are feelings for a task. …
Read this if you don’t want Writer’s Block
For the first time in 3 years, I can say I’ve broken my writer’s block. (Read point 7 – the Twitter method, that’s my fav.) …
5 Philosophical Razors can help us Explain the Unknown
Philosophical razors are general problem-solving and decision-making strategies that help us find and choose explanations when there is limited information. Why did Ethan ignore Rajesh’s …
How Power Naps Power the Brain
Daytime power naps ranging from 2 to 30 minutes outside regular sleep are not just a bandaid solution to fatigue. They are an evidence-based method …
Why does Caffeine alter Mood, Focus, & Cognition?
Like a thermostat or air conditioner, coffee is a brain and body regulator. Some people can’t start their day without coffee. And some get so …
Chewing Gum affects Mood & Cognition in surprising ways!
Many research studies show chewing gum can improve attention, concentration, alertness, test performance, and mood. It can even prevent or extinguish a song stuck in …
Why are my decisions so Inconsistent or Random? [explanation]
Emotions affect decisions, but there is another hidden influence from the body’s baseline arousal that we cannot estimate or predict, so we change our decisions …
The Science behind Why Subtitles are Better
Sound on, subtitles on. Ready for movie night. There’s science behind this. I had a small argument with my friend about why I love subtitles …
Note-taking guidelines for reading material
The main contributing factor in how note-taking improves learning is the encoding effect – notes help the learner improve information encoding, which is translating the …
Make Epic converting Ads using the Effort Heuristic
Are you selling something? Are clients unsure of its quality? Use the Effort Heuristic – People use the effort it takes to make/acquire something as …