5 Philosophical Razors can help us Explain the Unknown
Philosophical razors are general problem-solving and decision-making strategies that help us find and choose explanations when there is limited information. Why did Ethan ignore Rajesh’s …
Why are my decisions so Inconsistent or Random? [explanation]
Emotions affect decisions, but there is another hidden influence from the body’s baseline arousal that we cannot estimate or predict, so we change our decisions …
Symmetry Impulse: Why & How we seek symmetry
You may have heard of the zero-sum game: Someone’s loss is your gain. It’s cited as an economic concept. For every + there is a …
Make Epic converting Ads using the Effort Heuristic
Are you selling something? Are clients unsure of its quality? Use the Effort Heuristic – People use the effort it takes to make/acquire something as …
Is Uncertainty Reduction Behavior giving you Anxiety? Read this!
Have you gone online to check reviews and gather information before you make simple decisions about what to watch or eat? If yes, you’ve engaged …
Do looks matter? Always, and in odd ways. Here’s the science!
Browsing on Amazon, scrolling on Instagram, swiping left and right on Tinder, observing people at an airport, and talking with others all have one common …
Do we make good decisions after a meal? Some food for thought, literally!
Imagine you’ve had the most epic food. You are now satisfied. But you have to get back to work and make decisions. Will they be …
Why We Justify Big Events With Big Causes: Balancing causes with effects is an error
When something big happens, did something big cause it? Did the cause of a pandemic have to be a big event? Was a typo in …
Natural variation and decision making
Imagine you are in your 9th grade. You scored 80%, everyone expected you to. The teacher praises you. Your friend scored 40% and the teacher …
Friend’s sight – a mental tool for decision making using empathy
There is a handy mental tool I use when evaluating my work or making decisions. It is a simple question I ask myself. In this …