The Screenshot Test: Is your content Worthy of Sharing?
I figured this out too late, but glad I did. I created the screenshot test to use on all of my social media content, blog …
Psychology of Retail Shop Designs & Layouts
Airports have so many shops arranged in apparent chaos in the lounging areas after security checks. But it’s not chaos. The primary reason is – …
How do we humanize products & brands? [Science + Branding tips]
Annie gets mad and breaks a pen in front of her friends. No one feels bad for the pen. Alyssa breaks a pen she lovingly …
Write 10x Better with these 10 Psychological Hooks [How-to]
Your writing gets immersive and engaging when you connect with the reader’s mental space. And the way to do that is to include words and …
4 Nudging Styles to 4x Marketing & Behavioral Engineering
Every marketing attempt is an attempt to influence behavior. Nudging is one effective tool to influence consumer and public behavior. From a behavioral engineering point …
Consumer Psychology for Marketers: 7 theories for growth
After exploring thousands of studies and digging deep into hundreds of theories, I’ve noticed one thing – powerful marketing and consumer insights lie hidden within, …
Gamification tricks from Psychology
Gamification is an attempt to make a website or app more fun and motivate users to use it. This is done by employing elements from …
Employee mood depends on Skill & Task difficulty: Ideas for CXOs
The combination of skill level and task difficulty gives you 8 different mood experiences, including flow, stress, and boredom. These are feelings for a task. …
Biophilia: Sensory Contact With Nature Can Improve Your Overall Well-being & Mental Health
Do you like it when you are surrounded by nature? Do you have a primeval desire to connect with nature? Most of us would answer …
Cognitive Load Theory: Definition, Types, And Applications For Learning
Humans are simple in a way: Information comes in through our senses, stuff happens in the brain, and then the information is used. When I …
Font Psychology: New research & practical insights
Welcome to font psychology or the science of typography – how fonts affect cognition & behavior of people. Designers swear by the importance of fonts. …
Teaching aids and Instructional materials: tools for teachers and students
Psychologists, designers, educationalists, and many professors around the world work on improving the quality of education because a lot depends on the education of a …
How visuals, textures, and sounds change your food’s taste
Why does coffee taste different from different cups, why does the shape of chocolate change its sweetness, why does music make beer likable? Here’s the …