The Screenshot Test: Is your content Worthy of Sharing?
I figured this out too late, but glad I did. I created the screenshot test to use on all of my social media content, blog …
Smart Consumers Overcome the Framing Effect!
2 options are marketed to you. Choose between Hand Sanitizer A OR Hand Sanitizer B. Did you Choose Sanitizer B? You are not alone. Most …
Psychology of Retail Shop Designs & Layouts
Airports have so many shops arranged in apparent chaos in the lounging areas after security checks. But it’s not chaos. The primary reason is – …
How do we humanize products & brands? [Science + Branding tips]
Annie gets mad and breaks a pen in front of her friends. No one feels bad for the pen. Alyssa breaks a pen she lovingly …
4 Nudging Styles to 4x Marketing & Behavioral Engineering
Every marketing attempt is an attempt to influence behavior. Nudging is one effective tool to influence consumer and public behavior. From a behavioral engineering point …
11 Buyer Mindsets that should dictate Product Messaging
Each buyer can have a specific mindset while buying. That mindset describes their general perception of all available products at the moment of buying. The …
How to Persuade Authorities to give your ideas a chance
A politician, govt. authority, or influential professional, and even many CEOs may be risk-averse. Persuading them to take a risk on your big idea or …
Consumer Psychology for Marketers: 7 theories for growth
After exploring thousands of studies and digging deep into hundreds of theories, I’ve noticed one thing – powerful marketing and consumer insights lie hidden within, …