Smart Consumers Overcome the Framing Effect!
2 options are marketed to you. Choose between Hand Sanitizer A OR Hand Sanitizer B. Did you Choose Sanitizer B? You are not alone. Most …
Psychology of Retail Shop Designs & Layouts
Airports have so many shops arranged in apparent chaos in the lounging areas after security checks. But it’s not chaos. The primary reason is – …
4 Nudging Styles to 4x Marketing & Behavioral Engineering
Every marketing attempt is an attempt to influence behavior. Nudging is one effective tool to influence consumer and public behavior. From a behavioral engineering point …
11 Buyer Mindsets that should dictate Product Messaging
Each buyer can have a specific mindset while buying. That mindset describes their general perception of all available products at the moment of buying. The …
Consumer Psychology for Marketers: 7 theories for growth
After exploring thousands of studies and digging deep into hundreds of theories, I’ve noticed one thing – powerful marketing and consumer insights lie hidden within, …