Acting as Batman makes children brilliant
Studies show pretending to be a role model such as Batman (or any other person with skills) can improve children’s executive functions and adaptability in …
Gamification tricks from Psychology
Gamification is an attempt to make a website or app more fun and motivate users to use it. This is done by employing elements from …
Employee mood depends on Skill & Task difficulty: Ideas for CXOs
The combination of skill level and task difficulty gives you 8 different mood experiences, including flow, stress, and boredom. These are feelings for a task. …
Read this if you don’t want Writer’s Block
For the first time in 3 years, I can say I’ve broken my writer’s block. (Read point 7 – the Twitter method, that’s my fav.) …
5 Philosophical Razors can help us Explain the Unknown
Philosophical razors are general problem-solving and decision-making strategies that help us find and choose explanations when there is limited information. Why did Ethan ignore Rajesh’s …
How Power Naps Power the Brain
Daytime power naps ranging from 2 to 30 minutes outside regular sleep are not just a bandaid solution to fatigue. They are an evidence-based method …
Why does Caffeine alter Mood, Focus, & Cognition?
Like a thermostat or air conditioner, coffee is a brain and body regulator. Some people can’t start their day without coffee. And some get so …
Chewing Gum affects Mood & Cognition in surprising ways!
Many research studies show chewing gum can improve attention, concentration, alertness, test performance, and mood. It can even prevent or extinguish a song stuck in …
Why are my decisions so Inconsistent or Random? [explanation]
Emotions affect decisions, but there is another hidden influence from the body’s baseline arousal that we cannot estimate or predict, so we change our decisions …
The Science behind Why Subtitles are Better
Sound on, subtitles on. Ready for movie night. There’s science behind this. I had a small argument with my friend about why I love subtitles …
Note-taking guidelines for reading material
The main contributing factor[1] in how note-taking improves learning is the encoding effect – notes help the learner improve information encoding, which is translating the …
Make Epic converting Ads using the Effort Heuristic
Are you selling something? Are clients unsure of its quality? Use the Effort Heuristic – People use the effort it takes to make/acquire something as …
Psychology/Neuroscience Nobel & Ig Nobel Prize Research
The Nobel and Ig Nobel prizes award groundbreaking, fascinating research, from how Huh? is the most universal word to the location of brain cells that …
Make a Killer App with these 8 Psychological Functions
What makes a mindblowing app? Clean, intuitive UI? Bug-free? Does what it’s supposed to do? These are the minimum requirements for a good app. Whether …
Do Violent Games make us Violent? Mostly No, but also Yes!
Forget what media says about how violent gaming causes violence. Sensationalism gives science a bad name. Instead, let’s look at research flooded with nuanced insights …
Why & How Video Games Improve Cognition
There really is no intuitive reason to assume that a cognitively engaging activity can harm your cognition. After all, video games fully engage attention and …