Your Productivity Lies in Your Clothes
The clothes we wear at work, during work from home, or in meetings directly affect our productivity. Clothes influence our behavior, confidence, motivation, and thought …
How do we humanize products & brands? [Science + Branding tips]
Annie gets mad and breaks a pen in front of her friends. No one feels bad for the pen. Alyssa breaks a pen she lovingly …
Write 10x Better with these 10 Psychological Hooks [How-to]
Your writing gets immersive and engaging when you connect with the reader’s mental space. And the way to do that is to include words and …
Gen Z Productivity: Classic Tips Re-imagined
Productivity is not about working 24/7; it is living 24/7 with a work-leisure-self balance. I’ve repurposed some classic “technical” advice on productivity for you – …
4 Nudging Styles to 4x Marketing & Behavioral Engineering
Every marketing attempt is an attempt to influence behavior. Nudging is one effective tool to influence consumer and public behavior. From a behavioral engineering point …
11 Buyer Mindsets that should dictate Product Messaging
Each buyer can have a specific mindset while buying. That mindset describes their general perception of all available products at the moment of buying. The …
Consumer Psychology for Marketers: 7 theories for growth
After exploring thousands of studies and digging deep into hundreds of theories, I’ve noticed one thing – powerful marketing and consumer insights lie hidden within, …
Acting as Batman makes children brilliant
Studies show pretending to be a role model such as Batman (or any other person with skills) can improve children’s executive functions and adaptability in …
Gamification tricks from Psychology
Gamification is an attempt to make a website or app more fun and motivate users to use it. This is done by employing elements from …
Employee mood depends on Skill & Task difficulty: Ideas for CXOs
The combination of skill level and task difficulty gives you 8 different mood experiences, including flow, stress, and boredom. These are feelings for a task. …
Read this if you don’t want Writer’s Block
For the first time in 3 years, I can say I’ve broken my writer’s block. (Read point 7 – the Twitter method, that’s my fav.) …
5 Philosophical Razors can help us Explain the Unknown
Philosophical razors are general problem-solving and decision-making strategies that help us find and choose explanations when there is limited information. Why did Ethan ignore Rajesh’s …
How Power Naps Power the Brain
Daytime power naps ranging from 2 to 30 minutes outside regular sleep are not just a bandaid solution to fatigue. They are an evidence-based method …
Why does Caffeine alter Mood, Focus, & Cognition?
Like a thermostat or air conditioner, coffee is a brain and body regulator. Some people can’t start their day without coffee. And some get so …
Chewing Gum affects Mood & Cognition in surprising ways!
Many research studies show chewing gum can improve attention, concentration, alertness, test performance, and mood. It can even prevent or extinguish a song stuck in …
Why are my decisions so Inconsistent or Random? [explanation]
Emotions affect decisions, but there is another hidden influence from the body’s baseline arousal that we cannot estimate or predict, so we change our decisions …