11 Buyer Mindsets that should dictate Product Messaging
Each buyer can have a specific mindset while buying. That mindset describes their general perception of all available products at the moment of buying. The …
How to Persuade Authorities to give your ideas a chance
A politician, govt. authority, or influential professional, and even many CEOs may be risk-averse. Persuading them to take a risk on your big idea or …
How to counter pseudoscience; it’s not about the evidence
People try to make sense of their experiences. Some of that sense-making is pseudoscientific. The Sense-making fulfills psychological needs. That creates an emotional attachment to …