Primes are Guiding your Life in ways you can’t Predict
What if smelling a flower makes you spend a few months’ worth of income on a vacation? That could just be happening right now. Welcome …
Psychology myths infest the Business World, these are the risks
Some psychology myths have gained immortal fact status in the business world. The reason for this is that misinformation appears believable, the myths are often …
The Screenshot Test: Is your content Worthy of Sharing?
I figured this out too late, but glad I did. I created the screenshot test to use on all of my social media content, blog …
Smart Consumers Overcome the Framing Effect!
2 options are marketed to you. Choose between Hand Sanitizer A OR Hand Sanitizer B. Did you Choose Sanitizer B? You are not alone. Most …
Focus is about Emotions, Engagement & Skill (attention is task-dependent, not a limited resource)
A temporary loss of focus is expected when you work a lot. And you don’t have to blame your attention span. Blame emotions, engagement, and …
Repetition Tricks us into Liking & Believing Anything
What’s common between gaslighting, liking a product, remembering song lyrics, and falling for pseudoscience? A core mechanism of how we perceive the world and form …
How do we humanize products & brands? [Science + Branding tips]
Annie gets mad and breaks a pen in front of her friends. No one feels bad for the pen. Alyssa breaks a pen she lovingly …
Write 10x Better with these 10 Psychological Hooks [How-to]
Your writing gets immersive and engaging when you connect with the reader’s mental space. And the way to do that is to include words and …
4 Nudging Styles to 4x Marketing & Behavioral Engineering
Every marketing attempt is an attempt to influence behavior. Nudging is one effective tool to influence consumer and public behavior. From a behavioral engineering point …
11 Buyer Mindsets that should dictate Product Messaging
Each buyer can have a specific mindset while buying. That mindset describes their general perception of all available products at the moment of buying. The …
How to Persuade Authorities to give your ideas a chance
A politician, govt. authority, or influential professional, and even many CEOs may be risk-averse. Persuading them to take a risk on your big idea or …
Consumer Psychology for Marketers: 7 theories for growth
After exploring thousands of studies and digging deep into hundreds of theories, I’ve noticed one thing – powerful marketing and consumer insights lie hidden within, …
Gamification tricks from Psychology
Gamification is an attempt to make a website or app more fun and motivate users to use it. This is done by employing elements from …
Make Epic converting Ads using the Effort Heuristic
Are you selling something? Are clients unsure of its quality? Use the Effort Heuristic – People use the effort it takes to make/acquire something as …