Smart Consumers Overcome the Framing Effect!
2 options are marketed to you. Choose between Hand Sanitizer A OR Hand Sanitizer B. Did you Choose Sanitizer B? You are not alone. Most …
Focus is about Emotions, Engagement & Skill (attention is task-dependent, not a limited resource)
A temporary loss of focus is expected when you work a lot. And you don’t have to blame your attention span. Blame emotions, engagement, and …
Psychology of Retail Shop Designs & Layouts
Airports have so many shops arranged in apparent chaos in the lounging areas after security checks. But it’s not chaos. The primary reason is – …
How do we humanize products & brands? [Science + Branding tips]
Annie gets mad and breaks a pen in front of her friends. No one feels bad for the pen. Alyssa breaks a pen she lovingly …
4 Nudging Styles to 4x Marketing & Behavioral Engineering
Every marketing attempt is an attempt to influence behavior. Nudging is one effective tool to influence consumer and public behavior. From a behavioral engineering point …
11 Buyer Mindsets that should dictate Product Messaging
Each buyer can have a specific mindset while buying. That mindset describes their general perception of all available products at the moment of buying. The …
Consumer Psychology for Marketers: 7 theories for growth
After exploring thousands of studies and digging deep into hundreds of theories, I’ve noticed one thing – powerful marketing and consumer insights lie hidden within, …
Employee mood depends on Skill & Task difficulty: Ideas for CXOs
The combination of skill level and task difficulty gives you 8 different mood experiences, including flow, stress, and boredom. These are feelings for a task. …
Why are my decisions so Inconsistent or Random? [explanation]
Emotions affect decisions, but there is another hidden influence from the body’s baseline arousal that we cannot estimate or predict, so we change our decisions …
Make Epic converting Ads using the Effort Heuristic
Are you selling something? Are clients unsure of its quality? Use the Effort Heuristic – People use the effort it takes to make/acquire something as …