Curiosity: The Endless Pit of Discovery and Wonder
Eleanor and her archeological team were digging near the Gobekli Tepe Temple ruins in 2005. Using the most advanced earth-penetrating drills, they had managed to …
11 Buyer Mindsets that should dictate Product Messaging
Each buyer can have a specific mindset while buying. That mindset describes their general perception of all available products at the moment of buying. The …
Consumer Psychology for Marketers: 7 theories for growth
After exploring thousands of studies and digging deep into hundreds of theories, I’ve noticed one thing – powerful marketing and consumer insights lie hidden within, …
10 Mnemonic Techniques to Slay at Memorizing [Tutorial]
Mnemonics (ne-maw-nix) are methodical ways to assist and improve memory. They are mental tools that make information meaningful and easier to recall. Some mnemonics are …
To regain memory capacity as you age, follow 4 habits
As we get older, our memory declines. This is age-related memory loss. It’s natural and expected, but sometimes an indication of Alzheimer’s disease. If you …
The truth about learning styles – Myth AND Fact?
Some people like reading content. Some people like watching videos. Some people like listening to audio podcasts. For decades, this observation has sustained a psychological …
3 questions reveal your thinking skills [Cognitive Reflection Test]
Do you think you can think critically? What does your intuition say? Take this test to see how well you perform on one of the …
Can you spot these Cognitive Biases? [9 scenarios, Quiz]
Take this cognitive biases quiz to understand how these biases affect your daily life and perception. Can you identify them? Context: Cognitive biases are small …
All or None thinking (black/white thinking) examples
Our reality is partially made up of our perception of the world. This perception occurs through our thoughts, which may or may not represent the …
Acting as Batman makes children brilliant
Studies show pretending to be a role model such as Batman (or any other person with skills) can improve children’s executive functions and adaptability in …
Logic needs meaning, but there’s a catch (proof from apes)
I explore how humans need context and meaning for logical thinking. Without context, we aren’t able to use even the simplest of logical thoughts. And …
How mental visualizations improve physical skills [explained]
A version of this article[1] first appeared on psyguitar.com, where I write about how psychology and neuroscience help guitar playing. Visualization is a way to …
Employee mood depends on Skill & Task difficulty: Ideas for CXOs
The combination of skill level and task difficulty gives you 8 different mood experiences, including flow, stress, and boredom. These are feelings for a task. …
Need for Cognition: A personality trait of hungry brains
“Need for cognition” is a personality tendency describing how much people engage and love to engage in effortful cognitive activities like thinking. If one loves …
Why words feel wrong after too many repetitions
I just edited 50 “colours” to “colors” in my article in 1 minute using Grammarly. When I finished, the word “color” seemed wrong and alien. …
How Power Naps Power the Brain
Daytime power naps ranging from 2 to 30 minutes outside regular sleep are not just a bandaid solution to fatigue. They are an evidence-based method …