How Power Naps Power the Brain
Daytime power naps ranging from 2 to 30 minutes outside regular sleep are not just a bandaid solution to fatigue. They are an evidence-based method …
Why does Caffeine alter Mood, Focus, & Cognition?
Like a thermostat or air conditioner, coffee is a brain and body regulator. Some people can’t start their day without coffee. And some get so …
Chewing Gum affects Mood & Cognition in surprising ways!
Many research studies show chewing gum can improve attention, concentration, alertness, test performance, and mood. It can even prevent or extinguish a song stuck in …
Why are my decisions so Inconsistent or Random? [explanation]
Emotions affect decisions, but there is another hidden influence from the body’s baseline arousal that we cannot estimate or predict, so we change our decisions …
The Science behind Why Subtitles are Better
Sound on, subtitles on. Ready for movie night. There’s science behind this. I had a small argument with my friend about why I love subtitles …
Note-taking guidelines for reading material
The main contributing factor[1] in how note-taking improves learning is the encoding effect – notes help the learner improve information encoding, which is translating the …
Memorization techniques to improve memory for facts
Memory for facts is called declarative memory which has 2 subtypes – semantic memory (concepts, facts, and details you put into words) and episodic memory …
4 Daily Memory Habits to improve confidence in memory
Researchers say there are 4 basic ways to improve memory[1]. First, process information actively. Second, use recall to reinforce memory. Third, space out your remembering …
The ChatGPT Effect: How advanced AI changes us
The greatest cognitive skill in a post-ChatGPT world is going to be: Asking the right questions. And then, Knowing where to ask them. 💻 So, …
Symmetry Impulse: Why & How we seek symmetry
You may have heard of the zero-sum game: Someone’s loss is your gain. It’s cited as an economic concept. For every + there is a …
Make Epic converting Ads using the Effort Heuristic
Are you selling something? Are clients unsure of its quality? Use the Effort Heuristic – People use the effort it takes to make/acquire something as …
Psychology/Neuroscience Nobel & Ig Nobel Prize Research
The Nobel and Ig Nobel prizes award groundbreaking, fascinating research, from how Huh? is the most universal word to the location of brain cells that …
Make a Killer App with these 8 Psychological Functions
What makes a mindblowing app? Clean, intuitive UI? Bug-free? Does what it’s supposed to do? These are the minimum requirements for a good app. Whether …
You have the potential to Super-Age: Can you do it?
You may occasionally see a healthy 90- or 100-year-old with exceptional memory and cognitive skills. They are sharp, they can calculate mentally, they can solve …
Why Variation in Practice & Learning improves skills dramatically
In any learning context, practice is important to improve learning. Whether you are learning a holistic skill like photoshop and music, or studying for an …
4-Step Process to improve your Raw Observation Power (no tricks)
Memory and observation can feel like a superpower. Someone like Sheldon Cooper from the big bang theory or a genius like Zack Addy from Bones …