Psychology of Retail Shop Designs & Layouts
Airports have so many shops arranged in apparent chaos in the lounging areas after security checks. But it’s not chaos. The primary reason is – …
Repetition Tricks us into Liking & Believing Anything
What’s common between gaslighting, liking a product, remembering song lyrics, and falling for pseudoscience? A core mechanism of how we perceive the world and form …
Symmetry Impulse: Why & How we seek symmetry
You may have heard of the zero-sum game: Someone’s loss is your gain. It’s cited as an economic concept. For every + there is a …
So you are a Highly Sensitive Person, here’s what it means!
Overwhelmed. Too loud. I need some silence. That movie was too much for my senses. I can’t stop crying about what Elsa went through. Too …
Do looks matter? Always, and in odd ways. Here’s the science!
Browsing on Amazon, scrolling on Instagram, swiping left and right on Tinder, observing people at an airport, and talking with others all have one common …
Sensation Seeking: What it is + How it affects you
Sensation seeking is the tendency to seek high-intensity experiences and novelty. Sensation seekers typically want bold, complex, varied, and dramatic experiences as opposed to mild, …
Sense-Making: How We Make Sense Of The World & Find Meaning
We seek meaning. We seek certainty. We seek explanations. Meeseeks purpose. People want to make sense of the world on almost every level of experience. …
Women typically do mental tasks better in warm rooms: Heat affects cognition and equality
Women perform better on math and verbal tests at higher temperatures while men perform better at lower temperatures, according to a laboratory study[1] on German …
Musical Earworms: Why songs stick in the head & how to dispel them
Earworms are those bits of songs that crawl through your mind and find a home in the middle of nowhere and everywhere. You know you …
Why Did Humans Evolve Pattern Recognition Abilities?
Evolution necessitates economical and reliable brain mechanisms in some environmental contexts. These mechanisms emerge as a response to patterns in the environment or enable us …
3 Stupidly Useless, Pointless & Amazing Facts About the Human Brain
After a series of long & detailed posts, let me share something fun and amusing. Let’s look at 3 amazingly surprising and interesting quirks of …
Biophilia: Sensory Contact With Nature Can Improve Your Overall Well-being & Mental Health
Do you like it when you are surrounded by nature? Do you have a primeval desire to connect with nature? Most of us would answer …
The Beautiful Science of Ugliness Reveals Ugly Truths About How we Judge Others
This is a long article with tonnes of research and explanations for factors related to the concept of ugly. I have detailed research insights on …
Psychophysics: Sensory and Perceptual Limits. The Human Umwelt
Psychophysics – Sounds cool right? It is. It really is cool. I am not overstating when I say that psychophysics is associated with our very …
You Can Mentally Slow Down Time To Savor The Moment. Brain Time Dilation Is A Thing.
The brain experiences ‘time’ very differently compared to how it experiences information from other senses. It is actually possible to savor a moment deliberately and …
7 Subconscious Brain Functions that promote Learning
I won’t tell you what you can actively do to be smarter, but I will tell you what the brain does for you. The brain …