Why even the smartest believe misinformation
Over 72% people are exposed to misinformation at least once a month on social media, according to this detailed list of statistics[1]. If you think …
Why split-screen ASMR Reels are so engaging
I watch these shorts on YT with some science being explained, and some Minecraft dude is jumping over these blocks hanging in the sky, and …
Emotion Activation at Work: 2 Frameworks for anti-autopilot work
I’ll introduce 2 frameworks to assess how people respond to their work demands. The first one is by the notable Positive Psychologist Mihaly Csikszentmihalyi and …
Smart Consumers Overcome the Framing Effect!
2 options are marketed to you. Choose between Hand Sanitizer A OR Hand Sanitizer B. Did you Choose Sanitizer B? You are not alone. Most …
Focus is about Emotions, Engagement & Skill (attention is task-dependent, not a limited resource)
A temporary loss of focus is expected when you work a lot. And you don’t have to blame your attention span. Blame emotions, engagement, and …
Psychology of Retail Shop Designs & Layouts
Airports have so many shops arranged in apparent chaos in the lounging areas after security checks. But it’s not chaos. The primary reason is – …
Your Productivity Lies in Your Clothes
The clothes we wear at work, during work from home, or in meetings directly affect our productivity. Clothes influence our behavior, confidence, motivation, and thought …
4 Nudging Styles to 4x Marketing & Behavioral Engineering
Every marketing attempt is an attempt to influence behavior. Nudging is one effective tool to influence consumer and public behavior. From a behavioral engineering point …