The Screenshot Test: Is your content Worthy of Sharing?
I figured this out too late, but glad I did. I created the screenshot test to use on all of my social media content, blog …
4 Nudging Styles to 4x Marketing & Behavioral Engineering
Every marketing attempt is an attempt to influence behavior. Nudging is one effective tool to influence consumer and public behavior. From a behavioral engineering point …
Consumer Psychology for Marketers: 7 theories for growth
After exploring thousands of studies and digging deep into hundreds of theories, I’ve noticed one thing – powerful marketing and consumer insights lie hidden within, …
Gamification tricks from Psychology
Gamification is an attempt to make a website or app more fun and motivate users to use it. This is done by employing elements from …
Employee mood depends on Skill & Task difficulty: Ideas for CXOs
The combination of skill level and task difficulty gives you 8 different mood experiences, including flow, stress, and boredom. These are feelings for a task. …
Make a Killer App with these 8 Psychological Functions
What makes a mindblowing app? Clean, intuitive UI? Bug-free? Does what it’s supposed to do? These are the minimum requirements for a good app. Whether …
Sense-Making: How We Make Sense Of The World & Find Meaning
We seek meaning. We seek certainty. We seek explanations. Meeseeks purpose. People want to make sense of the world on almost every level of experience. …
Font Psychology: New research & practical insights
Welcome to font psychology or the science of typography – how fonts affect cognition & behavior of people. Designers swear by the importance of fonts. …
How visuals, textures, and sounds change your food’s taste
Why does coffee taste different from different cups, why does the shape of chocolate change its sweetness, why does music make beer likable? Here’s the …