Psychological Science & Research Insights
It’s 2020 and the world needs more empathy… so most people think. “Understand it from my point of view and we’ll have a better world,” …
Read moreEmpathy For Similar Negative Experiences DISRUPT Our Understanding Of Others
Speaking anecdotally, have you ever had an interaction with a professional who has a vast amount of experience but ultimately failed to offer a smart …
Read moreThe Einstellung Effect: Why Experts Lack Creativity And Problem Solving Skills
Welcome to font psychology or the science of typography – how fonts affect cognition & behavior of people. Designers swear by the importance of fonts. …
…. Deep inside your brain, cross-modal correspondences make you human. The Kiki-Bouba effect: Which shape do you think is ‘KIKI’ and which one do you …
Read moreThe Kiki Bouba effect – research overview & explanation
Today, I am going to highlight some findings from my favourite body of scientific literature. Cross-modal perception. This area, when applied to food psychology, can …
Read moreFood psychology: Coffee Does Taste Different From Different Cups [20 Food Hacks]