Empathy For Similar Negative Experiences DISRUPT Our Understanding Of Others
It’s 2020 and the world needs more empathy… so most people think. “Understand it from my point of view and we’ll have a better world,” …
The Einstellung Effect: Why Experts Lack Creativity And Problem Solving Skills
Speaking anecdotally, have you ever had an interaction with a professional who has a vast amount of experience but ultimately failed to offer a smart …
Font Psychology: New research & practical insights
Welcome to font psychology or the science of typography – how fonts affect cognition & behavior of people. Designers swear by the importance of fonts. …
The Kiki Bouba effect – research overview & explanation
…. Deep inside your brain, cross-modal correspondences make you human. The Kiki-Bouba effect: Which shape do you think is ‘KIKI’ and which one do you …
How visuals, textures, and sounds change your food’s taste
Why does coffee taste different from different cups, why does the shape of chocolate change its sweetness, why does music make beer likable? Here’s the …