The Einstellung Effect: Why Experts Lack Creativity And Problem Solving Skills

Einstellung effect - Learn to utilize resources correctly to increase productivity

Speaking anecdotally, have you ever had an interaction with a professional who has a vast amount of experience but ultimately failed to offer a smart and creative solution? One possibility is that the expert really wasn’t an expert and genuinely lacked problem-solving skills. The other possibility is that you experienced the Einstellung Effect; also known …

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Font Psychology: New research & practical insights

Font Psychology: Bad fonts can be psychologically useful

Welcome to font psychology or the science of typography – how fonts affect cognition & behavior of people.  Designers swear by the importance of fonts. They often see what most people overlook. At the superficial level, it could feel like fonts are about the beauty of the written word. But, as designers say, ‘It reflects …

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The Kiki Bouba effect – research overview & explanation

The kiki bouba experiment psychology

…. Deep inside your brain, cross-modal correspondences make you human. The Kiki-Bouba effect: Which shape do you think is ‘KIKI’ and which one do you think is ‘BOUBA’? ……..…………. What is your answer?….…..…………. Do you think the left one is KIKI and the right one is Bouba?..…… Yeah? Or do you think it was the …

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Food psychology: Coffee Does Taste Different From Different Cups [20 Food Hacks]

Food psychology: Coffee tastes different from different mugs

Today, I am going to highlight some findings from my favourite body of scientific literature. Cross-modal perception. This area, when applied to food psychology, can give you a number of unorthodox food hacks. Cross-modal perception is perceiving something around us with the integration of at least 2 of our senses. It is about how one …

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