AI Psycholinguistics: AI is more Human than we realize.
Either we are not that special and unique, or our AI is far more capable of acquiring human language quirks. Psycholinguistics is about understanding language …
How Learning by Repetition Works: Spacing, Forgetting, and Recall
The moment new information is processed in a brain, 2 paths begin – one toward forgetting it, and one toward remembering it. Both paths act …
Cognitive Biases in AI vs. Humans
Biases in AI are fundamentally different from those in humans. These differences originate because the entire mechanism that creates human biases is different from how …
Smart Consumers Overcome the Framing Effect!
2 options are marketed to you. Choose between Hand Sanitizer A OR Hand Sanitizer B. Did you Choose Sanitizer B? You are not alone. Most …
Focus is about Emotions, Engagement & Skill (attention is task-dependent, not a limited resource)
A temporary loss of focus is expected when you work a lot. And you don’t have to blame your attention span. Blame emotions, engagement, and …
Psychological Quirks of Language: 10 concepts
Almost 100 years ago, the Kiki-Bouba experiment showed that the words we use to describe objects are not chosen randomly. There is some sense in how we …
7 Anti-anxiety Habits to Save You from Procrastination
Procrastination – regretfully delaying tasks you need to complete – is a common problem in anxiety[1], depression[2], ADHD[3], and personality disorders[4], and it worsens with …
Psychology of Retail Shop Designs & Layouts
Airports have so many shops arranged in apparent chaos in the lounging areas after security checks. But it’s not chaos. The primary reason is – …
Are you an Autotelic Person? [Test yourself]
“The motivation to do a task comes from the satisfaction of getting to do the task.” If this is relatable, chances are you have the …
Bad Sleep might make you Procrastinate
Sleep deprivation and procrastination is a chicken and egg problem – what comes first? There is no meaningful starting point. But you can fix your …
Imitation: The Oldest way of Learning, still valid in Education
Monkey see, monkey do. We aren’t just monkeys, but a learning technique they used – learning by observation – still is one of the most …
Your Productivity Lies in Your Clothes
The clothes we wear at work, during work from home, or in meetings directly affect our productivity. Clothes influence our behavior, confidence, motivation, and thought …
How exercise makes your brain better: 7 mechanisms
You know exercise is good for the brain. But… Do you know what exactly is happening to your brain because of exercise? Let’s start with …
Ultimate Critical Thinking Test & foundations of critical thinking
Yes, critical thinking is hard to define and a constant victim of debate. Educators and experts have attempted to define it in separate contexts. I’ll …
Your Brain’s MVP: Brain reserve and Cognitive reserve
Brain reserve and cognitive reserve are assets in the brain that help us battle age-related cognitive decline and the risk of Alzheimer’s disease. And they …
How do we humanize products & brands? [Science + Branding tips]
Annie gets mad and breaks a pen in front of her friends. No one feels bad for the pen. Alyssa breaks a pen she lovingly …