Your Brain’s MVP: Brain reserve and Cognitive reserve
Brain reserve and cognitive reserve are assets in the brain that help us battle age-related cognitive decline and the risk of Alzheimer’s disease. And they …
How do we humanize products & brands? [Science + Branding tips]
Annie gets mad and breaks a pen in front of her friends. No one feels bad for the pen. Alyssa breaks a pen she lovingly …
10 Biases that Make you Question your Dating choices
Everyone has biases and preferences, which we call “individual differences.” But most people share the same kind of biases regardless of their actual individual preferences. …
Gen Z Productivity: Classic Tips Re-imagined
Productivity is not about working 24/7; it is living 24/7 with a work-leisure-self balance. I’ve repurposed some classic “technical” advice on productivity for you – …
If Thoughts Fuse with Actions, mental health plummets
Feelings are powerful, and they often validate the reality we observe. In personal situations, strong judgments based on feelings shape our view of ourselves. Suppose …
Curiosity: The Endless Pit of Discovery and Wonder
Eleanor and her archeological team were digging near the Gobekli Tepe Temple ruins in 2005. Using the most advanced earth-penetrating drills, they had managed to …
11 Buyer Mindsets that should dictate Product Messaging
Each buyer can have a specific mindset while buying. That mindset describes their general perception of all available products at the moment of buying. The …
Consumer Psychology for Marketers: 7 theories for growth
After exploring thousands of studies and digging deep into hundreds of theories, I’ve noticed one thing – powerful marketing and consumer insights lie hidden within, …
10 Mnemonic Techniques to Slay at Memorizing [Tutorial]
Mnemonics (ne-maw-nix) are methodical ways to assist and improve memory. They are mental tools that make information meaningful and easier to recall. Some mnemonics are …
To regain memory capacity as you age, follow 4 habits
As we get older, our memory declines. This is age-related memory loss. It’s natural and expected, but sometimes an indication of Alzheimer’s disease. If you …
The truth about learning styles – Myth AND Fact?
Some people like reading content. Some people like watching videos. Some people like listening to audio podcasts. For decades, this observation has sustained a psychological …
3 questions reveal your thinking skills [Cognitive Reflection Test]
Do you think you can think critically? What does your intuition say? Take this test to see how well you perform on one of the …
Can you spot these Cognitive Biases? [9 scenarios, Quiz]
Take this cognitive biases quiz to understand how these biases affect your daily life and perception. Can you identify them? Context: Cognitive biases are small …
All or None thinking (black/white thinking) examples
Our reality is partially made up of our perception of the world. This perception occurs through our thoughts, which may or may not represent the …
Acting as Batman makes children brilliant
Studies show pretending to be a role model such as Batman (or any other person with skills) can improve children’s executive functions and adaptability in …
Logic needs meaning, but there’s a catch (proof from apes)
I explore how humans need context and meaning for logical thinking. Without context, we aren’t able to use even the simplest of logical thoughts. And …