Repetition Tricks us into Liking & Believing Anything
What’s common between gaslighting, liking a product, remembering song lyrics, and falling for pseudoscience? A core mechanism of how we perceive the world and form …
The Kawaii Effect: Cute things make us careful, focus our attention & motivate Kama Muta
Many of us like to look at cute images and videos on the internet – our mood improves. Instagram is purrfect for that. Turns out, …
The Google Effect & Transactive Memory: We remember Where data is more than What it is!
We see memory as something inside the brain – our ability to remember and know things. However, there is a lot more to memory than …
People Believe In Astrology To Cope With Stress, Uncertainty, & Conflict
It’s fascinating to understand why people believe in astrology. The answer is not so obvious, but it is quite simple. There are many ways to …
The Effect of Reading Fiction on The Brain: Do Books Increase Empathy?
There is some debate on whether reading literary fiction has any effect on the brain. Can reading improve empathy, mentalizing (being aware of one’s and …
3 Stupidly Useless, Pointless & Amazing Facts About the Human Brain
After a series of long & detailed posts, let me share something fun and amusing. Let’s look at 3 amazingly surprising and interesting quirks of …
The Einstellung Effect: Why Experts Lack Creativity And Problem Solving Skills
Speaking anecdotally, have you ever had an interaction with a professional who has a vast amount of experience but ultimately failed to offer a smart …
The Peter Principle OR Why Everyone Sucks At Their Job – tips to overcome incompetency in the work place
Back in 1969, a guy called Laurence Peter[1] made a shrewd observation and published a book on it – The Peter Principle. If you are someone’s …
10 psychology facts that’ll (NOT) blow your mind away
Considering this is the era of fact sharing and how people like ‘quick bites’ of information, I thought I’ll compile some of the psychological facts …
The Kiki Bouba Effect – A deeper explanation
…. Deep inside your brain, cross-modal correspondences make you human. This finding explains so much about civilization that it is mindblowing. It’s the strongest evidence …
The two dangerous twins: Placebo & Nocebo
Argus Morningstar is a huge fan of He-man. Being the only child coming from a wealthy family, he developed a feeling that he is …