Why does Caffeine alter Mood, Focus, & Cognition?
Like a thermostat or air conditioner, coffee is a brain and body regulator. Some people can’t start their day without coffee. And some get so …
Chewing Gum affects Mood & Cognition in surprising ways!
Many research studies show chewing gum can improve attention, concentration, alertness, test performance, and mood. It can even prevent or extinguish a song stuck in …
Why is it hard to make friends as an adult? And what can you do about it?
First, let’s look at how many friends people have. Because, you might just have an expected amount of friends and not know it. Others can …
Why are my decisions so Inconsistent or Random? [explanation]
Emotions affect decisions, but there is another hidden influence from the body’s baseline arousal that we cannot estimate or predict, so we change our decisions …
The Science behind Why Subtitles are Better
Sound on, subtitles on. Ready for movie night. There’s science behind this. I had a small argument with my friend about why I love subtitles …
Why am I always Angry or Frustrated for no reason?
Do you feel you are angry for no reason or do you get unnecessarily angry for little things? There are quite a few reasons that …
Manage your Body, Stress, Fatigue, & Identity for mental health
“What should I do?” is one of the first questions people ask when they realize they need to work on their mental health. Maybe after …
Symmetry Impulse: Why & How we seek symmetry
You may have heard of the zero-sum game: Someone’s loss is your gain. It’s cited as an economic concept. For every + there is a …
Make Epic converting Ads using the Effort Heuristic
Are you selling something? Are clients unsure of its quality? Use the Effort Heuristic – People use the effort it takes to make/acquire something as …
How to define who you are: Self-worth and Identity
Who am I? This is a question many people ask, and they try to answer it at multiple levels. The most common are their name, …
Psychology/Neuroscience Nobel & Ig Nobel Prize Research
The Nobel and Ig Nobel prizes award groundbreaking, fascinating research, from how Huh? is the most universal word to the location of brain cells that …
Why Variation in Practice & Learning improves skills dramatically
In any learning context, practice is important to improve learning. Whether you are learning a holistic skill like photoshop and music, or studying for an …
4-Step Process to improve your Raw Observation Power (no tricks)
Memory and observation can feel like a superpower. Someone like Sheldon Cooper from the big bang theory or a genius like Zack Addy from Bones …
You need Psychological Richness for a Good Life, do you have it?
Psychological richness is 1 of 3 primary components of a good life[1] and overall well-being. The other 2 are eudaimonia and hedonia. Eudaimonia (pronounced U-die-mow-nee-ya) …
Why & How Video Games Improve Cognition
There really is no intuitive reason to assume that a cognitively engaging activity can harm your cognition. After all, video games fully engage attention and …
Don’t forget your Prospective Memory, here’s how to build it
When we think of memory, we usually think of “retrospective” memory which is the memory of past events/facts, or “working” memory which is the memory …