Make Epic converting Ads using the Effort Heuristic
Are you selling something? Are clients unsure of its quality? Use the Effort Heuristic – People use the effort it takes to make/acquire something as …
How to define who you are: Self-worth and Identity
Who am I? This is a question many people ask, and they try to answer it at multiple levels. The most common are their name, …
Psychology/Neuroscience Nobel & Ig Nobel Prize Research
The Nobel and Ig Nobel prizes award groundbreaking, fascinating research, from how Huh? is the most universal word to the location of brain cells that …
Why Variation in Practice & Learning improves skills dramatically
In any learning context, practice is important to improve learning. Whether you are learning a holistic skill like photoshop and music, or studying for an …
4-Step Process to improve your Raw Observation Power (no tricks)
Memory and observation can feel like a superpower. Someone like Sheldon Cooper from the big bang theory or a genius like Zack Addy from Bones …
You need Psychological Richness for a Good Life, do you have it?
Psychological richness is 1 of 3 primary components of a good life[1] and overall well-being. The other 2 are eudaimonia and hedonia. Eudaimonia (pronounced U-die-mow-nee-ya) …
Why & How Video Games Improve Cognition
There really is no intuitive reason to assume that a cognitively engaging activity can harm your cognition. After all, video games fully engage attention and …
Don’t forget your Prospective Memory, here’s how to build it
When we think of memory, we usually think of “retrospective” memory which is the memory of past events/facts, or “working” memory which is the memory …
The Loneliness Loop: Understanding the science to break it and make friends
People go to extreme lengths to counter loneliness. They hug clothes in a closet, talk to themselves and toys, fall in love with an avatar …
Basic Concepts About Concept Formation: Theory + Key Terms
How well do you know what a pizza is? Round, saucy, cheesy, comes in a box, served in triangles, right? Now do you know what …
Metacognition & Metamemory Explained: Awareness, Reflection, Learning, and Mental health
If you’ve ever thought about why you made certain decisions in the past, you’ve engaged in metacognition. Metacognition, commonly called “thinking about thinking,” is a …
Sensation Seeking: What it is + How it affects you
Sensation seeking is the tendency to seek high-intensity experiences and novelty. Sensation seekers typically want bold, complex, varied, and dramatic experiences as opposed to mild, …
Habit Guide: 12 Tricks to Build Good Habits + 6 Ways to Break Bad Ones
Forming new habits can be difficult but ultimately necessary to live easily. Habits are stable patterns of behavior or thought that happen automatically without needing …
15 Ways to Trigger the Brain’s Creative Thinking Mode
What is creativity, really? Creativity is the act of generating, applying, processing, and transforming an object or idea into something new and unique. This means …
Social Capital: Everything you need to know
Social capital is a collection of people networks and relationships connected by shared norms/ideas, values, and behavior that facilitate co-operation & growth. These networks are …
Online Disinhibition Effect: Why We Express More Online
Have you wondered what makes people ruder or meaner on the internet? Why do people resort to aggressive remarks, harshly criticize opinions, and fight over …