4 Nudging Styles to 4x Marketing & Behavioral Engineering
Every marketing attempt is an attempt to influence behavior. Nudging is one effective tool to influence consumer and public behavior. From a behavioral engineering point …
Every marketing attempt is an attempt to influence behavior. Nudging is one effective tool to influence consumer and public behavior. From a behavioral engineering point …
Each buyer can have a specific mindset while buying. That mindset describes their general perception of all available products at the moment of buying. The …
A politician, govt. authority, or influential professional, and even many CEOs may be risk-averse. Persuading them to take a risk on your big idea or …
After exploring thousands of studies and digging deep into hundreds of theories, I’ve noticed one thing – powerful marketing and consumer insights lie hidden within, …