Memory Models in Psychology – understanding human memory
Memory is perhaps the most alluring topic of research in psychology, cognitive science, and neuroscience. Through decades of trivial and breakthrough research insights, we know …
Font Psychology: New research & practical insights
Welcome to font psychology or the science of typography – how fonts affect cognition & behavior of people. Designers swear by the importance of fonts. …
Natural variation and decision making
Imagine you are in your 9th grade. You scored 80%, everyone expected you to. The teacher praises you. Your friend scored 40% and the teacher …
4 cognitive biases you should be aware of
These cognitive biases could be spoiling your decisions with incorrect perception. Understanding cognitive biases and overcoming them lie at the heart of negotiations, risk-taking, investments, …
8 powerful ways to overcome thinking errors and cognitive biases
There are cognitive biases and thinking errors. Our brains have evolved to have tendencies that, sometimes, and unfortunately, lead to errors. Our perception is compromised, our …
Inquiry based learning in the 21st century
A number of learning systems exist today. Educational psychologists, as well as allied psychology researchers from cognitive science labs and rehabilitation centers, have invested a lot …
The Heart vs. The Mind (scientific explanation) – A false dichotomy by the mind.
What do you mean when you say your heart says one thing and your mind says another thing? The Heart vs. The Mind All thoughts …
Mental models – A way to unlock genius
Mental models or Mental model thinking can help you learn better, get creative, and gain immense insight into the world. For a minute, think that …
The science of love. What is love? Baby don’t abstract me.
What does a coin, a pencil, and a giraffe have in common? Humor me with this, we’ll get to the psychology of love soon enough. …