Unleash Your Brain: Tap into Hidden Memory Biases


Bias = easy to recall

Certain types of details are naturally "sticky" for the mind. Use those biases

First and Last details

The primacy effect says your brain remembers the first details of an experience/list The recency effect says your brain remembers the most recent or last details of an experience/list



The brain has dedicated neurons called "face cells" in the orbitofrontal cortex, which are responsible for vision. They make us detect and remember faces with extraordinary reliability.


Negative details

In a crude way, the brain remembers negative information 10 times more effectively than neutral or positive information. Because it's useful for our safety.



Our strongest memory is visuo-spatial memory, which is the arrangement of details, like maps, interiors, etc. The google effect says we remember where info is more than what it is. We know how to search.



Feelings are the "tags" we put on an experience. When we meet others, we often just remember what they made us feel.  Hack: Make people feel good meeting you, then they'll remember you.


Peak moments

In any long experience like a trip or a relationship, we mostly start remembering only the "highlights" and forget about the mundane stuff.



The brain loves contrasts. Adverts use contrasting colors, dramatic imagery for safety products, etc., only to stand out. Attention goes to contrasting things quickly.


Knowledge Connections

Our brains can process information that fits our existing knowledge. That foundation of knowledge captures new information. If it relates to you in some way, it is more memorable.