Gamified
Ungamified
How users click, swipe, and access services resembles a game.
1
Completely unknown way to interact with the app.
Gamified
Ungamified
Use human faces and anthropomorphize features, use avatars.
2
It's bland.
Gamified
Ungamified
Give points, badges, unlockable content, status symbols, progress ranks, etc., to the user. Use colors and designs to make things "shiny".
3
No points, no appreciation and excitement for doing a task.
Gamified
Ungamified
Users are motivated with random and unpredictable rewards, because they feel lucky and try to maximize them.
4
Rewards are given very predictably so users only use the app for rewards and hit back.
Gamified
Ungamified
Think of your user as a main character in a game who progresses through your services.
5
The app lacks a central theme.