The concept of beauty is as old as our species - its in our instincts to find beauty. But the concept has evolved beyond physical traits and acquired abstract qualities.
This is the beauty we see in natural phenomena - mountains, sky, animals, flowers, forests, etc.
Artistic beauty
This form of beauty is triggered by novelty and unique ideas. Music, painting, etc. We admire it because it feeds our brain with emotion.
Narrative beauty
This is the beauty of a good story - in movies, in epics, in history, or in personal life. But it is also the narrative beauty of a themed restaurant or a brand's story.
Wabi-Sabi
Wabi-Sabi is the Japanese concept of accepting and admiring imperfection. Broken things and fixing old things have a different type of beauty.
This is a modern abstract form of beauty that evolved when humans became a society. It's the beauty emerging through kind gestures, empathy, and care.
Cognitive beauty
Cognitive beauty is about finding thoughts and ideas beautiful. It is triggered when a person understands something new, something unique, something profound. This is why computer code & disasters can also be beautiful.