Looks always Matter

Research shows how looks matter in odd ways, I'll describe those insights here.

Chat Box Just 200 milliseconds, and we have formed our judgments based on looks Poster image credit: Emmanuel the emu and Taylor Blake

People are willing to pay more for beautiful products and give more value to people who look good.

[{"selector":"#anim-9a235439-f8ad-4e58-826c-0879c839f1d8 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-31.249999886225726%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-d26714c7-00c9-42ff-8bf3-d4307a2f9361","keyframes":{"transform":["scale(1)","scale(1.5)","scale(0.95)","scale(1)"],"offset":[0,0.33,0.66,1]},"delay":2000,"duration":1450,"easing":"ease-in-out","fill":"both","iterations":2}] Circled Dot

People pay less for products which look plain or ugly, they also assume they are bad quality.

[{"selector":"#anim-f1c517be-889b-4e5d-b290-e8fcaccc2df5 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-31.282043343451416%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-65b875a6-1443-41ea-ad17-69eed6a1de4a","keyframes":{"transform":["scale(1)","scale(1.5)","scale(0.95)","scale(1)"],"offset":[0,0.33,0.66,1]},"delay":2000,"duration":1450,"easing":"ease-in-out","fill":"both","iterations":2}] Circled Dot

Humans love it when a face is present anywhere. We are biased to like faces over no faces, in any context.

[{"selector":"#anim-bfc1ce09-7b81-453f-8b6d-e8f454dab71b [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-28.09107672333193%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-e4bed681-d263-49cb-8c08-7f11f7a285cf","keyframes":{"transform":["scale(1)","scale(1.5)","scale(0.95)","scale(1)"],"offset":[0,0.33,0.66,1]},"delay":2000,"duration":1450,"easing":"ease-in-out","fill":"both","iterations":2}] Circled Dot

We even judge a musician's musical ability based on looks. Good looks = better music.

[{"selector":"#anim-679b9838-d17e-4e98-b024-922e2675692d [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-31.249999886225726%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-1ef7d6d1-23fc-4494-8e4d-b43e670a6904","keyframes":{"transform":["scale(1)","scale(1.5)","scale(0.95)","scale(1)"],"offset":[0,0.33,0.66,1]},"delay":2000,"duration":1450,"easing":"ease-in-out","fill":"both","iterations":2}] Circled Dot

Pretty people have an advantage in getting people-facing jobs, like HR, Hospitality, Bar tending.

[{"selector":"#anim-6a73415b-d7a0-4c97-9211-2108b383e160 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-32.25312489231265%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-a4141462-8c78-4c2e-bd8a-61d9c68d6d96","keyframes":{"transform":["scale(1)","scale(1.5)","scale(0.95)","scale(1)"],"offset":[0,0.33,0.66,1]},"delay":2000,"duration":1450,"easing":"ease-in-out","fill":"both","iterations":2}] Circled Dot

We humanize cute animals or ugly-cute animals more than plain-looking animals by giving them more empathy.

[{"selector":"#anim-4fdd5cd1-37b6-4642-852c-4e7508fb462e [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-7.812499744007886%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-254698d0-0e1c-4185-b923-862235e05b77","keyframes":{"transform":["scale(1)","scale(1.5)","scale(0.95)","scale(1)"],"offset":[0,0.33,0.66,1]},"delay":2000,"duration":1450,"easing":"ease-in-out","fill":"both","iterations":2}] Circled Dot

Though obvious, people love to approach those with a smile and don't like to approach those with a frown.

[{"selector":"#anim-e196af37-2a14-4e2f-b516-a6fa84dbbbff [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-7.812499744007886%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-d10e4ad3-617e-4365-a05f-4ea51fa69417","keyframes":{"transform":["scale(1)","scale(1.5)","scale(0.95)","scale(1)"],"offset":[0,0.33,0.66,1]},"delay":2000,"duration":1450,"easing":"ease-in-out","fill":"both","iterations":2}] Circled Dot

People trust those who look suspicious even when they are not guilty.

[{"selector":"#anim-ea3d139b-b8d1-420a-b3b1-763edbc48aeb [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-9.409287837391954%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-4c1951e9-0ef1-4eca-b7a9-ec11348c398d","keyframes":{"transform":["scale(1)","scale(1.5)","scale(0.95)","scale(1)"],"offset":[0,0.33,0.66,1]},"delay":2000,"duration":1450,"easing":"ease-in-out","fill":"both","iterations":2}] Circled Dot

Tips

[{"selector":"#anim-f888b61b-e77c-4d4b-b5af-846e4ced0df7","keyframes":{"opacity":[0,1]},"delay":200,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8f998d24-67c1-4890-9520-0e28c49af4ba","keyframes":{"opacity":[0,1]},"delay":700,"duration":1600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b1746f10-e5d8-4786-a8ba-f21f86f0cfb9","keyframes":{"opacity":[0,1]},"delay":800,"duration":1600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a84b38d3-a152-4e05-91ba-e3233fe6320b","keyframes":{"opacity":[0,1]},"delay":900,"duration":1600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-db9ba131-5023-4a6f-92a1-0d8189b7d32a","keyframes":{"opacity":[0,1]},"delay":700,"duration":1600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c3695fc8-9b23-4499-a0f0-8690983deff1","keyframes":{"opacity":[0,1]},"delay":800,"duration":1600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1cb5fc25-423c-46e4-9141-1f56605ef4f1","keyframes":{"opacity":[0,1]},"delay":900,"duration":1600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4faa91c1-d990-4388-9d27-438b067ea12e","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8af8d069-2879-4cd0-bed4-532200955dd5","keyframes":{"opacity":[0,1]},"delay":400,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-73ede199-acfb-4435-a3af-1a60132fb39c","keyframes":{"opacity":[0,1]},"delay":200,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7f194194-23e2-496d-8dfb-b748d181b468","keyframes":{"opacity":[0,1]},"delay":800,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8a87706a-0396-4521-85ed-ca9ab279b12c","keyframes":{"opacity":[0,1]},"delay":1000,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6870e19d-8db9-473d-9d9e-f8f369abac3c","keyframes":{"opacity":[0,1]},"delay":1200,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] List Forget inherited beauty, have a defined unique look. List Make your brand human-like. List Groom yourself well, customize your personal appearance. List Design your products well, make them attractive. List Feel confident in your look and smile, be welcoming. List Don't act shady, unless you want to lose trust.

[{"selector":"#anim-9f18e9c3-7f2e-4ff0-9a09-e4364de2248b","keyframes":{"opacity":[0,1]},"delay":200,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0829414e-b6df-44fd-acd4-c9d3f7c1533c","keyframes":{"transform":["translate3d(0px, 789.78915%, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a341d4b8-b3b4-4e92-ac2c-604372c4f5d6","keyframes":{"opacity":[0,1]},"delay":100,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9f66ff05-7e8c-48bd-8588-8a51c88fdcc1","keyframes":{"transform":["translate3d(0px, 394.00142%, 0)","translate3d(0px, 0px, 0)"]},"delay":100,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] - Explore more details and why we judge based on looks in this article Look here

Looks always Matter

Faces, products, internet, everywhere

Research shows how looks matter in odd ways, I'll describe those insights here.

People are willing to pay more for beautiful products and give more value to people who look good.

1. Beauty premium

People pay less for products which look plain or ugly, they also assume they are bad quality.

2. Ugly and plainness premium

Humans love it when a face is present anywhere. We are biased to like faces over no faces, in any context.

3. Face fascination

We even judge a musician's musical ability based on looks. Good looks = better music.

4. Looks matter in sounds

Pretty people have an advantage in getting people-facing jobs, like HR, Hospitality, Bar tending.

5. Job advantage in hospitality

We humanize cute animals or ugly-cute animals more than plain-looking animals by giving them more empathy.

6. Awwww such a cute pet

Though obvious, people love to approach those with a smile and don't like to approach those with a frown.

7. Smile or frown

People trust those who look suspicious even when they are not guilty.

8. You so SUS!

Tips